Bizenko is an innovative solution to a long-standing problem.
The problem is how to get selected for a (first) job in a crowded market place.
Everyone might want a job, but not everybody can offer the employer what they need (hence the training!)
Read the table below to see how our practical, real-life content makes a difference to your chances compared to life in the current application doom-loop.
| Status quo features of the traditional job application: | Who does this serve? | Negative implications (possibly “hidden”) | Bizenko alternative |
| Lengthy, abstract application process with uncertain outcomes | Helps employers to filter out majority (applicants forced to engage in elimination, against their best interests!) | Applicants work hard, typically for no outcome or feedback | If job hunting is an uncertain outcome, we might as well learn something useful about employment (bizenko content is practical and relevant to the employment context…. it is not abstract!) The bizenko focus is on understanding how employer organisations and line managers think. Think of bizenko as an “answer sheet” to questions you don’t know you’re going to be asked! |
| No guarantee of job or any positive outcome from process | Nobody | Feeling of being gaslit? | No guarantee of job, but guarantee of time well invested. You will learn things you can use forever |
| Industry filters by criteria unrelated to competence / employment | Employer only | High attaining candidates beat filter, but unsuited to work. Good candidates who would suit the work underemployed in second choice careers | No filtering, only universal skills that individuals can apply in any situation once employed (forever!) By-the-by, bizenko content should improve your CV and Interview content, too. |
| Oversupply of applicants (resulting in unrealistic requirements such as a graduate with 2 years experience) | Employer only | Despair, anxiety and gradual loss of confidence | How can we improve this filter problem for employers? Through content that elevates and builds competence in applicants |
| Ongoing need to create CV, Keywords, Covering letter that make you “stand out” | Employer only | Despair, anxiety and gradual loss of confidence | Content that helps people sound credible in a CV, even though Bizenko never spends time teaching “tips” about the CV. |
| Time consumed by being busy in the application hamster wheel | Nobody | Despair, anxiety and gradual loss of confidence | Bizenko profile, create it once, let it grow, never duplicate effort again |
| Anxiety-inducing fear of having to engage in endless CV and covering letters, even when there’s no feedback or interviews | Nobody | Despair, anxiety and gradual loss of confidence | Growing confidence as you learn more about the employer’s actual needs, resulting in readiness to add value |
| Lack of work experience (often too difficult for employers / schools to arrange) | Work experience should benefit individual job seekers, but does it really do this in practice? | Insufficient depth for anything other than “interesting” visit. Do those candidates uncertain of their career choice ever get enough exposure? (Probably not!) | Job applicants get depth of understanding that they can apply in order to get more out of any work experience, and thereafter which will support their enjoyment and development |
| Work experience – required in job description | Employer only | Catch 22 dilemma, individual can’t get job without work experience, and can’t get work experience without a job. Often results in under-employment (especially for graduates). | Nothing replaces direct personal experience, Bizenko probably comes closer than anything else. We offer universally applicable insights about employment, that support confidence in any sector and any role. |
| Work experience – hassles of administration | Individual applicants (but at considerable cost and difficulty…. this could be made more efficient) | Lots of resource tied up to address insurance, transport logistics, visit availability…… but can there ever be enough employer visits to satisfy every individual job-seeker? (Probably not!) | Bizenko is a brilliant add-on to work experience where that is possible, and an even better substitute when none can be arranged. |
| CV content – “varnished” perspectives, and constant need to update | Employer | Wasted time, could be spent learning something useful to the individual! | Content that helps people sound credible in a CV, even though Bizenko never spends time teaching tips about CV. |
| Stagnation – Candidates who cannot breakthrough | Nobody | Wasted time, could be learning something useful, but stuck by need to keep making applications | Focus is to grow competence and confidence – by using practical, real-world employment details |
| Uncertainty – candidates who don’t know what they want to do for a career | Nobody | Possible despair, anxiety and loss of confidence. Wasted effort | Bizenko content universally applicable, and never expires. Will be useful once the candidate finds a calling, and from day one during the time beforehand. |
| Jobs of the future not yet invented (but let’s filter by past attainment anyway) | Employer / Nobody? | Helps employers and recruiters but nobody else. | Bizenko content will never expire. Whatever the skills of the future are, bizenko content will be valuable. |
| Ghosting – both employers and applicants can be guilty | Nobody | Lack of trust, mutual disrespect, negative stereotypes, everyone should know better | If you behave badly on Bizenko courses / website, you’ll be asked to leave. |
| Gatsby benchmarks to improve career guidance in UK schools | Applicants | Benchmarks are great, but can be challenging to implement | Bizenko content addresses Gatsby benchmarks 3 (addressing needs of young people) 5 (Encounters with employers) and 6 (experiences of workplaces) |
| Interviews designed to eliminate people | Employers (possibly only becomes beneficial to individuals once they know Bizenko content) | Can be anxiety inducing, possibly unfair advantage for certain personality types. | Bizenko content creates a more confident and more competent applicant, who understands more about commercial pressure facing employer, and can engage accordingly (No imposter syndrome here!) |
| Long tortuous processes, often with little (if any) meangingful feedback | Nobody | Symptomatic of a poorly organised employer, but in reality, which candidate could say such a thing? | Why do we make is so difficult to match applicants to vacancies, there’s plenty to go around! If bizenko can raise levels of competence, tortuous processes trying to find “talent” become unjustifiable. |
| Use Bizenko approach | Everybody | Probably not great news for those who get paid in the current system | The current process is inefficient, unfair and wasteful of resources. But because nobody has ownership, nothing improves. Let’s build back better!! |
| I already have a job offer, I don’t need this help!! | Individual | How do you know that the training and development will be adequate for your needs? (sometimes it’s only adequate for the employer’s needs!) How can you know if you’re developing to be the best version of you? Are you ready for your next job? Or just for your current employer’s job? | Bizenko is designed to optimise the value an individual can get out of their own career. You become our customer, and our best interests are served by ensuring our customers get the most from their career planning. This mutual best interest cannot be said for every employer. |
